Creating a clear Vision, Brand and Messages

The second webinar in the Marketing – an Introductory course for School Business Leaders series

When will the webinar start?

This webinar starts at 10.00 am

This bite-sized 30 minute webinar will cover:

• What is a brand?
• The benefits of clear messages and consistent design – and how to achieve them
• Finding and sharing stories

Who is this webinar series for?

• School Business Leaders who are looking to develop marketing skills for the first time
• Other administrative staff in schools who may have communication roles and would like to understand the principles behind marketing
• Anyone working in a school who is curious about the marketing challenges facing schools

Participants will…

• Gain an understanding of the key principles involved in marketing a school
• Be able to contribute to the development of a school marketing plan (Tier 2 of the ISBL Professional Standards for Marketing
• Be well prepared for the day-long ISBL ‘Marketing workshop for School Business Professionals’, which will enable them to create a whole-school marketing plan (ISBL Professional Standards Tier 3).

The course presenters will not expect participants to have any existing knowledge of marketing.

The course will cover the marketing needs of primary, secondary and special schools.